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engagement, How To, member engagement, Membership Site, Tools

Membership Engagement Playbook (12 Strategies That Really Work)

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Reader Disclosure We talk about membership engagement a lot here on the MemberPress blog…because it’s everything! Engaged members renew their subscriptions, participate in discussions, and bring in referrals. But when engagement drops, churn sets in. A couple of weeks ago, I talked about membership churn and how much more expensive it is to replace lost members than to keep the ones you’ve got. Well, guess what? Engagement is the secret to member retention. Keep members active, involved, and excited, and they’ll stay subscribed, participate more, pay more, and even bring in new members. At MemberPress, our customers have collectively raked in over $2 billion in revenue. And with our ever-growing lineup of features, integrations, automations, and expert recommendations, we’re here to help you keep your members coming back – and that revenue rolling in. Let’s get into the strategies that actually work! What Is Membership Engagement and Why Does It Matter? First off, what exactly is membership engagement? Simply put, it’s how often and how meaningfully your members interact with your site, community, and offerings. A highly engaged member regularly: Logs in and browses multiple pages Leaves comments, joins discussions, and attends events Completes courses and actively participates These members see the value in their membership, making them more likely to renew, refer others, and take advantage of upsells and cross-sells. On the flip side, low engagement is a red flag for membership churn. It could mean a member: Struggles to navigate your site Doesn’t realize everything you offer, or worse, (Brace yourself) has completely forgotten about you Some members might still be subscribed but never interact – passive membership can be an early warning sign. Not everyone engages the same way. Some prefer reading content quietly, while others thrive on community discussions or live events. Tracking different types of engagement helps you better understand and support your members. That’s exactly what we’ll cover in our 12 strategies. Ways to Measure Membership Engagement As we’ve already touched on, high membership engagement looks different depending on what you offer. It also depends on who your audience is. For example, if you run a business coaching membership, engagement might mean members attending live Q&A sessions and completing training modules. But if your site is for self-paced learning, members might primarily engage by consuming content and completing courses independently rather than participating in discussions. Because engagement isn’t one-size-fits-all, the best way to measure it is against your own past performance. Ask yourself: Are members engaging more or less than before? Is engagement keeping pace with membership growth, or is it lagging behind? Key Engagement KPIs to Track Choose the metrics that best reflect what matters most for your membership site: Login frequency – How often are members signing in? Forum activity & post engagement – Are discussions active? Course/module completions – Are members making progress in their learning? Email open & click-through rates – Are they engaging with your emails? Event attendance – Are members showing up for live sessions? Tracking the right KPIs will help you spot trends, identify disengaged members, and refine your engagement strategy. Key Strategies to Boost Membership Engagement You don’t have to wait until engagement becomes a problem to start making improvements. Here are some of the techniques our customers use to keep members engaged. We’ve included tips, best practices, and tools to help you build a more interactive membership site on WordPress. 1. Build an Online Community Have you noticed how often Reddit appears at the top of Google search results? Google hasn’t explicitly explained why, but we can take an educated guess: people value real conversations and shared experiences. A first-time mom wondering what she actually needs for her newborn will trust advice from other moms over a generic product list. A freelancer trying to land higher-paying clients will look to a community of fellow freelancers for tips and strategies. Your membership site serves a niche audience with shared interests, and connecting those people adds enormous value. Whether they’re networking, seeking advice, or sharing experiences, a private community can become one of the most valuable parts of your membership. create premium community forums in memberpress. And with social media often feeling like a chaotic, hostile space, a members-only community offers a protected, high-quality environment where people can connect meaningfully. No ads, trolls, or irrelevant noise. How to Set It Up WordPress has several great plugins to help you build a community right on your site. MemberPress customers have found success with: bbPress – A simple yet powerful forum solution. BuddyBoss – A more feature-rich option for social networking and group discussions. If you’re open to hosting your community outside your website, consider: Discord – Great for real-time chats, especially if your audience is tech-savvy. Facebook Groups – Convenient if your members are already active on Facebook. LEARN MORE Premium Community Forums 2. Add Gamification I’m a sucker for gamification. In fact, I owe my ability to speak Spanish to a certain green owl, a stack of badges, and a very competitive race to the top of the leaderboard with a colleague. Even if points and leaderboards don’t do much for you, I can guarantee there’s a subset of your members who thrive on them. For some (myself included), earning rewards is so gratifying that they’ll purposefully seek out your site for their next dopamine hit! How to Set It Up With GamiPress, you can add points, badges, and achievements to all sorts of engagement activities on your membership site, including: Signing up or logging in Completing lessons or courses Participating in community discussions Leaving comments or replying to posts Referring new members and more! No matter what plugins you’re using on your membership site, GamiPress likely has an integration for it including several we mention in this article: MemberPress (for subscriptions and online course activity) BuddyBoss & bbPress (for community forums) Formidable Forms (for interactive quizzes and surveys) Easy Affiliate (for rewarding referrals) And to top it all off, it’s free! If gamification gets members

Advice, churn, churn rate, Data & Metrics, How To, lifetime value, Monetization, Tools

Understanding Membership Churn (& How To Reduce It)

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Reader Disclosure Membership churn affects your bottom line and a significant proportion of it is preventable! Get tips on how to reduce member churn and recover failed payments to keep your revenue rolling. Keeping existing members is more important than getting new ones. After all, marketing your site and onboarding new members is time-consuming and expensive. If new members leave shortly after they join, that’s a lot of wasted effort. A huge mistake many membership site owners make is investing the majority of their time and money in advertising and marketing to acquire new gmembers. But acquisition can cost up to 25 times (yes, TWENTY-FIVE!) more than retention. So understanding why members churn, and taking necessary steps to prevent it should be a top-priority! In this guide, we’ll show you how to create a strategy to prevent membership churn and recover failed payments (one of the greatest causes of churn). These are two of the most powerful ways to protect your site’s bottom line. To start, we’ll go over why maximizing retention is so important. Why You MUST Reduce Membership Churn It can’t be overstated: reducing member churn is critical to your site’s success. To really paint a picture of just how important it is, I want yo run you through a few hypothetical scenarios. 1. Ongoing Losses Let’s say your membership costs $49 a month and you have 250 members. That means your site is bringing in a solid $12,250 per month or $147,000 per year. But what happens if just five members cancel each month? That’s only a 2% churn rate, which might not seem like a big deal. At first glance, losing $245 per month doesn’t seem catastrophic. But over a year, that adds up to $2,940 in lost revenue. And that’s before factoring in how much more you’ll need to spend to replace those lost members. Now, imagine a 5% churn rate (12-13 members per month). That’s a monthly loss of $637, or $7,644 per year – money that could have gone toward growth, marketing, or even paying yourself. Membership churn compounds, and the more you ignore it, the harder it becomes to sustain long-term revenue growth. 2. Higher Cost Per Head Remember that statistic: acquisition can cost up to 25 times member retention? Let’s take a closer look at how that’s the case. Say you spend $80 on ads, promotions, and sales efforts to bring in each new member. That means your Customer Acquisition Cost (CAC) is $80 per member. Now, let’s go back to our membership pricing – $49 per month. If the average member stays for two months before churning, you’ve only made $98 in revenue from them. Initially, that seems like a profit, right? But once you subtract your $80 acquisition cost, you’ve barely made $18 per member. And that doesn’t even account for operating costs like hosting, software, and support. Now, imagine you reduce churn and extend the average membership lifespan to six months. That same member is now worth $294 in revenue – turning your $80 acquisition cost into a serious return on investment. When member churn is high, you’re constantly running uphill, spending money just to break even. But when retention is strong, every new member adds to long-term, sustainable growth. 3. Leaky Rebills Not all churn is intentional. Sometimes, members don’t cancel, they just fail to pay. Their credit card expires, their bank declines a charge, or they hit a temporary cash crunch. This is called involuntary churn, and it’s a silent revenue killer. So your 250 members paying $49/month,generate $12,250 in monthly revenue. Now imagine 5% of those payments fail each month – that’s 12-13 members missing a payment, resulting in a $637 monthly loss or $7,644 annually. And here’s the kicker: many of these members don’t even realize they’ve been cut off. They might have every intention of staying subscribed, but if they miss a payment and don’t renew manually, they’re gone. Now, consider what happens if even half of those failed payments were recovered with a simple automated email or card update reminder. That’s thousands of dollars back in your pocket without having to acquire a single new member. With those three examples alone, hopefully now you can see the very real financial cost of membership churn. But there are more reasons too: 4. Slow Growth Membership churn counteracts new customer growth. If you’re adding 1,000 new customers per month but losing 800 to churn, your actual growth is minimal. Sustainable growth happens when retention is strong. 5. Fewer Referrals Loyal members refer others, but churned members don’t. High retention fuels word-of-mouth marketing, while high churn can lead to negative reviews and reduced trust. 6. Operational Inefficiency Constantly replacing lost members is inefficient. High membership churn can strain your support team, marketing budget, and product development, forcing you to focus on damage control rather than innovation. How To Prevent Membership Churn So now we know why membership churn is an important issue for your site, let’s talk about some of the most effective strategies to prevent it. Make Your New Members Feel Welcome You never get a second chance to make a first impression, so it’s vital your relationship with new members starts on the right foot. An automated welcome message is an excellent way to make sure it does. MemberPress has a handy automated welcome-message feature that lets you greet new members and start the orientation process right away. READ: How to Write a Killer Welcome Message Your welcome message should include things like… Links to your best content Helpful documentation Next-steps instructions Support information Bring Existing Members Back to Your Site With so many demands on your members’ attention, it’s easy to understand how they might forget about your product. It’s your responsibility to remind them, especially when you add new content or launch a new feature. Be sure to send out an announcement whenever you have news. It’s a great way to bring existing members back to your site and remind

Courses, How To, meditation business, MemberPress Features, membership business, online business

How To Start a Meditation Business (The Zen Way!)

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Reader Disclosure Want to share the power of meditation with the world? This article is your sign and guide to getting your venture off the ground! Learn how to start a meditation business that’s sustainable, profitable and maximizes your reach and positive impact. You’re stepping into a world where calm meets opportunity. As more and more people seek ways to unwind and destress, meditation has become a great need in the wellness market.  But getting started in this space is no mindful walk in the park! You’ve probably got a lot of questions such as: How can you make your meditation business stand out in a crowded market? How can you reach more people and build a sustainable business? What tools do you need to create a powerful website that does everything you need? Before you know it, your mission to bring calm to others can feel anything but calming. That’s exactly where this guide comes in. We’ll take you step by step, helping you stay “zen” as you navigate key decisions for your business. From carving out your niche and engaging your community to choosing the right tech tools, growing your income, and spreading the word effectively – we’ve got you covered. Ready to do this? Let’s get your meditation business off the ground the zen way! Differentiating Your Meditation Business In a sea of meditation offerings, standing out requires more than just good intentions – it demands a clear, compelling unique selling proposition (USP).  What makes your meditation business different? Is it the experience, the method, or the audience you serve?  Identifying your USP is the first step toward carving a niche that resonates deeply with your target audience. Examples of Niche Offerings for Your Meditation Business There are diverse niches you can choose to focus on for your meditation business, but it is important to narrow down your niche.  Consider any of these specialized services that cater to unique needs and interests: Kids Meditation: Tailor sessions that help children learn to manage emotions and stress early on. These can include fun, engaging activities that teach mindfulness in a child-friendly language. Walking Meditations: Combine physical activity with meditation for those who prefer movement to stillness. Offer guided walking meditation classes in local parks or scenic areas. Meditations for Pregnancy and Birth: Support expectant mothers through tailored meditation practices that focus on relaxation, breathing techniques, and mental preparation for birth. Tailor Your Services To An Audience The importance of customizing your offerings cannot be overstated. Each of these niches serves a specific need, tapping into different aspects of life and wellness.  By focusing on particular groups, you will enhance your appeal and also provide targeted solutions that make your services indispensable.  Remember, the key to differentiation is not just to offer something different, but something that is perfectly suited to the needs of your audience. How To Start a Meditation Business That’s Sustainable & Profitable One of the biggest challenges of starting a meditation business is managing turnover. We all know meditation is a powerful tool for mental health and wellbeing, but like any habit, it can be hard for people to stick with it – no matter how much they want to. For businesses relying on in-person classes, this can be especially tough. You might find: Attendance so low that sessions need to be canceled. Constant pressure to recruit new members just to stay afloat. It’s a lot for anyone starting out, and it’s easy to feel overwhelmed. But here’s the good news: there’s a way to make your business more sustainable while freeing up your time to focus on what you do best – helping people. The Answer: An Online Recurring Revenue Model You’ve probably heard of “passive income” before. The idea is simple: Create resources once, and customers can access them again and again. Generate consistent income while providing ongoing value. For example, instead of hosting in-person meditation classes: Create an online meditation course that people can follow at their own pace. Add supporting materials like guided meditations, journaling prompts, or mindfulness exercises. Build a library of resources instead of repeating the same sessions week after week. Your customers simply pay a recurring subscription to access these materials, making it easier for them to stay engaged – and for you to keep your business running smoothly. A Word of Caution: “Passive” Doesn’t Mean Effortless To truly thrive, you’ll need to: Create high-quality resources that resonate with your audience. Regularly update your library to keep content fresh and engaging. Focus on providing real value that motivates subscribers to stick with their practice. The more you invest in thoughtful, meaningful content, the more your customers will feel supported on their journey. In the next section, we’ll dive into the specifics of this model and show you how to integrate them seamlessly into your WordPress website. Strategies & Tools To Keep Your Meditators Engaged and Subscribed Now we’ve explored how an online recurring revenue model can transform your meditation business into a more sustainable venture, it’s time to make it a reality. This section covers the practical strategies and tools you’ll need to make it happen. From creating engaging online courses to fostering community and offering exclusive resources, these approaches will help you build a business that helps differentiate your offering and keeps your members engaged and subscribed. Let’s get into the specifics and start turning your vision into action! Create Online Courses on Meditation Online courses allow you to scale your business by reaching people regardless of geographic location and scheduling compatibilities. They offer a structured way for users to progress through their meditation journey at their own pace. Create courses that are easy to follow and enriching. Break down each course into manageable sessions and use engaging multimedia content to enhance learning.  With the MemberPress Courses add-on, available on all MemberPress plans, integrating courses into your website is straightforward. And thanks to its compatibility with WordPress Gutenberg blocks, you can easily add various file types to

Expert Interviews, How To, Podcast, Social Media Marketing Podcast

How to Use Microsoft Clarity: A Powerful Analytics Alternative

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Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors?  In this article, you’ll explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels Why Microsoft Clarity Matters for Marketers in 2024 Microsoft Clarity has emerged as […] The post How to Use Microsoft Clarity: A Powerful Analytics Alternative appeared first on Social Media Examiner.

AI Explored podcast, Expert Interviews, How To, Podcast

AI Music for Business: How to Get Started

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Are you thinking of using AI music in your marketing? Wondering how to create original tracks for your business?  In this article, you’ll learn how to create AI-generated music for videos, podcasts, and ad campaigns. Why Marketers Should Pay Attention to AI Music Music and marketing have been intertwined for nearly a century, with the […] The post AI Music for Business: How to Get Started appeared first on Social Media Examiner.

Expert Interviews, How To, Podcast, Social Media Marketing Podcast, Social Media Strategy

Content Marketing Strategies for 2025: A Framework for Success

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Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, you’ll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.

AI Explored podcast, Expert Interviews, How To, Podcast

Creating AI Agents: The Future of Work is Here

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Wondering how to use AI agents to enhance your work? Not sure where to start? In this article, you’ll discover examples of how AI agents are already transforming customer service, sales, and operations and learn how to stay ahead of this revolutionary change. How AI is Changing the Way We Work and Do Business: The […] The post Creating AI Agents: The Future of Work is Here appeared first on Social Media Examiner.

Courses, How To, memberpress, MemberPress Courses, Online Course, online courses, ReadyLaunch™

Free Online Course Launch Checklist

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Reader Disclosure So you’re looking to create and sell an online course – I’m stoked for you. Sharing your knowledge online is a great way to optimize your cash and has super high earning potential – well above what you could make teaching in-person classes. There are loads of things to cover, and you’re probably feeling a little overwhelmed, but I got you. By the end of this post, you’ll have a clear path forward and feel prepped for a smooth launch and confident about your course’s success. This online course launch checklist includes the processes and tools you need to get your course off the ground and ready to make you money $$$! So let’s get into it. Research and Planning Skip to Research and Planning Course Checklist 👉 Before you start filming lessons or crafting modules, you need to lay the groundwork for your course. Nailing the research and planning phase will make everything that follows easier and more effective. Here’s how to do it: 1. Conduct Competitive Analysis First, scope out the competition. Spend some time researching similar courses in your niche. What’s already out there? What’s selling well? Just as importantly – what’s missing? Look for gaps in the market. For example, if you notice most courses on social media marketing cover general strategies but skip over TikTok growth hacks, that’s an opportunity to stand out. By filling those gaps, you’ll attract students and position yourself as an authority in your niche. Pro Tip: Read reviews of competitor courses. Negative feedback is gold because it tells you exactly what people want but aren’t getting. Use that insight to shape your course. 2. Identify Your Target Audience Once you understand the market, zoom in on who you’re creating this course for. Who are these people? What do they struggle with? What’s motivating them to take your course? For instance, if you’re building a course on affiliate marketing, your audience could range from total newbies who don’t know what a referral link is, to experienced marketers looking to scale. Each group has different needs, so you need to decide who you’re catering to. Ask yourself: What problem does my course solve, and who’s most likely to pay for that solution? What knowledge level does my ideal student have? Where do they hang out online (forums, social media, etc.)? The more specific you are, the easier it will be to create content that resonates. 3. Define Crystal-Clear Learning Objectives Your aim is to guide students toward a tangible result. Define what success looks like for them. By the end of your course, what should they know, be able to do, or feel confident about? Example:Instead of vague goals like “learn email marketing,” go for “students will be able to design and launch an email campaign that converts subscribers into paying customers.” Make it measurable and specific. Bonus: Clear objectives also help you stay focused when creating content. If a lesson doesn’t contribute to the goal, cut it. BE RUTHLESS! 4. Plan Your Course Structure and Delivery Methods Once you’ve nailed the “what” and the “who,” it’s time to figure out the “how.” A well-organized course makes the learning experience smoother and keeps students engaged. Break your content into bite-sized modules. We go into more depth about micro modules and their benefits here.👈 Each modules should focus on a single skill or concept to avoid overwhelming your audience. For example: Module 1: Intro to Affiliate Marketing Module 2: Choosing Profitable Niches Module 3: Setting Up Your First Campaign When it comes to delivery methods, mix it up. People learn differently, so combine video lessons, downloadable guides, quizzes, and interactive elements. The more variety, the more engaging your course. 5. Decide on Your Course Tools Before jumping to content creation, take time to research the tools you’ll use to build and deliver your course. The platforms you choose can shape how you structure your content, what features you include (like quizzes or multimedia), and how easily students can interact with your course. For most creators, WordPress combined with MemberPress Courses is the ideal solution. WordPress offers unparalleled flexibility and control, while MemberPress simplifies subscriptions and course creation with powerful features like quizzes, certificates, and progress tracking. WATCH >>> MemberPRESS Courses Feature OVERVIEW By understanding what your tools can do upfront, you’ll save time later by creating content that aligns perfectly with your platform’s capabilities. Plus, with tools like MemberPress, you can deliver a professional experience without needing to hire a developer. Free Online Course Launch Checklist: Research and Planning ✅ Conduct Competitive Analysis ☐ Research similar courses in your niche.☐ Identify what’s already out there and what’s selling well.☐ Spot gaps in the market that you can fill.☐ Read competitor reviews, especially negative ones, to identify unmet needs.☐ Use these insights to shape your course and differentiate yourself. ✅ Identify Your Target Audience ☐ Define who your course is for☐ Identify their pain points, challenges, and motivations.☐ Determine their knowledge level to tailor your content.☐ Ask: – What problem does my course solve? – Who’s most likely to pay for this solution? – Where does my audience hang out online? ✅ Define Crystal-Clear Learning Objectives ☐ Set measurable, specific goals for what students will achieve.☐ Ensure objectives align with the skills or knowledge they want to gain.☐ Cut content that doesn’t contribute directly to these objectives. ✅ Plan Your Course Structure and Delivery Methods ☐ Outline your course into logical module.☐ Ensure each module builds on the previous one for smooth progression.☐ Plan to include a mix of delivery methods. ✅ Decide on Your Course Tools ☐ Research and choose the tools to build and deliver your course.☐ Evaluate platforms based on: – Compatibility with your content structure. – Support for features like multimedia, quizzes, and tracking. – Ease of use for both you and your students.☐ Ensure your tools align with your goals to save time and deliver a polished course experience. Building an Online Presence Skip to Building

Advice, Content Marketing Strategy, Courses, How To, Marketing, online courses business, startup, successful sales strategy

How to Market Your Online Course: 50 Simple Ways

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Reader Disclosure Here’s how to market your online course in 50 ways that work! You spent a whole lot of time, energy and resources building your online course. Now you need to get eyes on it! How you market your online course is just as – if not more – important as the course content itself. After all, if no one knows it exists, how are they going to buy it? Whether you’re still contemplating creating a course, or you’re scratching your head wondering how to make your course reach the right people, we’ve got you. In this article, we’ll show you how to market your online course to your target audience and get people learning from your wealth of knowledge. If you’re course isn’t ready or published yet, check out the Memberpress Courses add-on that makes it easy to build and sell your online course with features including: Quizzes and assignments Built in progress tracking Course completion certificates (with an option to add expiry dates) Drag-and-drop builder … and a whole lot more! 50 Easy Ways to Market Your Online Course Without further ado, here are 50 key ways to market your online course, designed to captivate your target audience and transform your expertise into a thriving educational venture. 1. Build a Strong Brand Literally everything else on this list will be a heck of a lot easier if you have a strong, easy-to-recognize brand. Ideally, you want your brand to communicate what it is that you offer. This will make it easier for people who are searching for your course online. Take The Positive Birth Company, for example. The company name gives you a clear indication about the topic and purpose of their courses, while their logo reflects their name. Their bestselling Ultimate Birth Pack course is also clearly named and featured prominently on their site so that visitors are aware of their most popular flagship product. Read the Crested Butte Museum story to learn more about building an online presence. 2. Optimize Your Course With SEO Optimize your course descriptions, blog posts talking about the course, and your website with relevant keywords so that your audience can find your course through organic Google search. Here’s a handy article with a crash-course on how to optimize your content for SEO. Remember, if your course is behind a paywall, search engines won’t be able to crawl that content, but there are still things you can do. This guide to SEO for paywalled content can help you out. There’s also this thing called Schema markup which allows your course to appear in those fancy lists generated by Google (known as rich snippets). For managing all of the above, we recommend using a plugin like AIOSEO. It allows you to easily optimize your site without having to get too technical or have an in depth understanding of how search engines work. Let’s face it, you’ve got plenty to be getting on with already. 3. Create Email Campaigns Email is still a great way to convert curious visitors into loyal students. You can use email content to encourage regular engagement in your site’s content and help move potential customer along the sales funnel. You can read all about building an email list here. Develop segmented email campaigns that target different groups within your audience based on their interests and behaviors. Remember to include compelling CTAs and special discounts to encourage enrollment. 4. Share on Social Media Regularly post engaging content about your course on social platforms like Instagram and Facebook. Create carousels showing short clips of interesting parts of your course that you know your audience will be curious about. Create reels answering questions people are asking about the course. 5. Create a Course Trailer Design a captivating video trailer that highlights the unique selling points of your course, showcasing instructor insights and sneak peeks of course content. Ali Abdasi of Part-Time YouTuber Academy creates trailers for his online courses. 6. Host Webinars Related To Your Course Host informative webinars that provide value related to your course topic. Use these sessions as an opportunity to promote your online course and introduce viewers to your course structure and content. 7. Start an Affiliate Program Market your online course by creating an affiliate program where you can partner with industry influencers, bloggers, and content creators to promote your online course to their followers. Offer them a commission for each sale they generate. Learn more about affiliate programs and how to create one here. 8. Guest Post For Popular Blogs Write and publish informative articles on popular blogs and websites in your niche. Use this content to demonstrate your expertise and direct readers to your course with a strong call to action. 9. Use Google Ads Implement pay-per-click advertising campaigns on Google to target potential students actively searching for courses like yours. Read how to create course ads that sell here. 10. Leverage Facebook Ads Promote your online course by leveraging Facebook’s advanced targeting options to reach specific demographics who are most likely to be interested in your course. 11. Offer Course Discounts Provide promotional codes or seasonal discounts to create urgency and encourage prospects to make a decision faster. You can easily offer coupons for your courses with MemberPress. 12. Build a Content Strategy Build a content strategy that includes creating helpful, relevant content that addresses common questions or challenges related to your course topic. 13. Engage in Online Communities Engage in online forums and groups related to your course subject. Regular participation can help you build trust and authority within your community. 14. Ask for Testimonials and Reviews Collect and display testimonials from your students to enhance your course’s credibility. Video testimonials can be particularly effective. 15. Partner With Other Course Creators Form strategic partnerships with other educators or organizations that can offer complementary benefits to your students. 16. Use Press Releases If your course is espeically newsworthy, consider sending out a press release to relevant media outlets to announce the launch

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