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Reader Disclosure Here’s how to market your online course in 50 ways that work! You spent a whole lot of time, energy and resources building your online course. Now you need to get eyes on it! How you market your online course is just as – if not more – important as the course content itself. After all, if no one knows it exists, how are they going to buy it? Whether you’re still contemplating creating a course, or you’re scratching your head wondering how to make your course reach the right people, we’ve got you. In this article, we’ll show you how to market your online course to your target audience and get people learning from your wealth of knowledge. If you’re course isn’t ready or published yet, check out the Memberpress Courses add-on that makes it easy to build and sell your online course with features including: Quizzes and assignments Built in progress tracking Course completion certificates (with an option to add expiry dates) Drag-and-drop builder … and a whole lot more! 50 Easy Ways to Market Your Online Course Without further ado, here are 50 key ways to market your online course, designed to captivate your target audience and transform your expertise into a thriving educational venture. 1. Build a Strong Brand Literally everything else on this list will be a heck of a lot easier if you have a strong, easy-to-recognize brand. Ideally, you want your brand to communicate what it is that you offer. This will make it easier for people who are searching for your course online. Take The Positive Birth Company, for example. The company name gives you a clear indication about the topic and purpose of their courses, while their logo reflects their name. Their bestselling Ultimate Birth Pack course is also clearly named and featured prominently on their site so that visitors are aware of their most popular flagship product. Read the Crested Butte Museum story to learn more about building an online presence. 2. Optimize Your Course With SEO Optimize your course descriptions, blog posts talking about the course, and your website with relevant keywords so that your audience can find your course through organic Google search. Here’s a handy article with a crash-course on how to optimize your content for SEO. Remember, if your course is behind a paywall, search engines won’t be able to crawl that content, but there are still things you can do. This guide to SEO for paywalled content can help you out. There’s also this thing called Schema markup which allows your course to appear in those fancy lists generated by Google (known as rich snippets). For managing all of the above, we recommend using a plugin like AIOSEO. It allows you to easily optimize your site without having to get too technical or have an in depth understanding of how search engines work. Let’s face it, you’ve got plenty to be getting on with already. 3. Create Email Campaigns Email is still a great way to convert curious visitors into loyal students. You can use email content to encourage regular engagement in your site’s content and help move potential customer along the sales funnel. You can read all about building an email list here. Develop segmented email campaigns that target different groups within your audience based on their interests and behaviors. Remember to include compelling CTAs and special discounts to encourage enrollment. 4. Share on Social Media Regularly post engaging content about your course on social platforms like Instagram and Facebook. Create carousels showing short clips of interesting parts of your course that you know your audience will be curious about. Create reels answering questions people are asking about the course. 5. Create a Course Trailer Design a captivating video trailer that highlights the unique selling points of your course, showcasing instructor insights and sneak peeks of course content. Ali Abdasi of Part-Time YouTuber Academy creates trailers for his online courses. 6. Host Webinars Related To Your Course Host informative webinars that provide value related to your course topic. Use these sessions as an opportunity to promote your online course and introduce viewers to your course structure and content. 7. Start an Affiliate Program Market your online course by creating an affiliate program where you can partner with industry influencers, bloggers, and content creators to promote your online course to their followers. Offer them a commission for each sale they generate. Learn more about affiliate programs and how to create one here. 8. Guest Post For Popular Blogs Write and publish informative articles on popular blogs and websites in your niche. Use this content to demonstrate your expertise and direct readers to your course with a strong call to action. 9. Use Google Ads Implement pay-per-click advertising campaigns on Google to target potential students actively searching for courses like yours. Read how to create course ads that sell here. 10. Leverage Facebook Ads Promote your online course by leveraging Facebook’s advanced targeting options to reach specific demographics who are most likely to be interested in your course. 11. Offer Course Discounts Provide promotional codes or seasonal discounts to create urgency and encourage prospects to make a decision faster. You can easily offer coupons for your courses with MemberPress. 12. Build a Content Strategy Build a content strategy that includes creating helpful, relevant content that addresses common questions or challenges related to your course topic. 13. Engage in Online Communities Engage in online forums and groups related to your course subject. Regular participation can help you build trust and authority within your community. 14. Ask for Testimonials and Reviews Collect and display testimonials from your students to enhance your course’s credibility. Video testimonials can be particularly effective. 15. Partner With Other Course Creators Form strategic partnerships with other educators or organizations that can offer complementary benefits to your students. 16. Use Press Releases If your course is espeically newsworthy, consider sending out a press release to relevant media outlets to announce the launch