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Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal.
Reader Disclosure We talk about membership engagement a lot here on the MemberPress blog…because it’s everything! Engaged members renew their subscriptions, participate in discussions, and bring in referrals. But when engagement drops, churn sets in. A couple of weeks ago, I talked about membership churn and how much more expensive it is to replace lost members than to keep the ones you’ve got. Well, guess what? Engagement is the secret to member retention. Keep members active, involved, and excited, and they’ll stay subscribed, participate more, pay more, and even bring in new members. At MemberPress, our customers have collectively raked in over $2 billion in revenue. And with our ever-growing lineup of features, integrations, automations, and expert recommendations, we’re here to help you keep your members coming back – and that revenue rolling in. Let’s get into the strategies that actually work! What Is Membership Engagement and Why Does It Matter? First off, what exactly is membership engagement? Simply put, it’s how often and how meaningfully your members interact with your site, community, and offerings. A highly engaged member regularly: Logs in and browses multiple pages Leaves comments, joins discussions, and attends events Completes courses and actively participates These members see the value in their membership, making them more likely to renew, refer others, and take advantage of upsells and cross-sells. On the flip side, low engagement is a red flag for membership churn. It could mean a member: Struggles to navigate your site Doesn’t realize everything you offer, or worse, (Brace yourself) has completely forgotten about you Some members might still be subscribed but never interact – passive membership can be an early warning sign. Not everyone engages the same way. Some prefer reading content quietly, while others thrive on community discussions or live events. Tracking different types of engagement helps you better understand and support your members. That’s exactly what we’ll cover in our 12 strategies. Ways to Measure Membership Engagement As we’ve already touched on, high membership engagement looks different depending on what you offer. It also depends on who your audience is. For example, if you run a business coaching membership, engagement might mean members attending live Q&A sessions and completing training modules. But if your site is for self-paced learning, members might primarily engage by consuming content and completing courses independently rather than participating in discussions. Because engagement isn’t one-size-fits-all, the best way to measure it is against your own past performance. Ask yourself: Are members engaging more or less than before? Is engagement keeping pace with membership growth, or is it lagging behind? Key Engagement KPIs to Track Choose the metrics that best reflect what matters most for your membership site: Login frequency – How often are members signing in? Forum activity & post engagement – Are discussions active? Course/module completions – Are members making progress in their learning? Email open & click-through rates – Are they engaging with your emails? Event attendance – Are members showing up for live sessions? Tracking the right KPIs will help you spot trends, identify disengaged members, and refine your engagement strategy. Key Strategies to Boost Membership Engagement You don’t have to wait until engagement becomes a problem to start making improvements. Here are some of the techniques our customers use to keep members engaged. We’ve included tips, best practices, and tools to help you build a more interactive membership site on WordPress. 1. Build an Online Community Have you noticed how often Reddit appears at the top of Google search results? Google hasn’t explicitly explained why, but we can take an educated guess: people value real conversations and shared experiences. A first-time mom wondering what she actually needs for her newborn will trust advice from other moms over a generic product list. A freelancer trying to land higher-paying clients will look to a community of fellow freelancers for tips and strategies. Your membership site serves a niche audience with shared interests, and connecting those people adds enormous value. Whether they’re networking, seeking advice, or sharing experiences, a private community can become one of the most valuable parts of your membership. create premium community forums in memberpress. And with social media often feeling like a chaotic, hostile space, a members-only community offers a protected, high-quality environment where people can connect meaningfully. No ads, trolls, or irrelevant noise. How to Set It Up WordPress has several great plugins to help you build a community right on your site. MemberPress customers have found success with: bbPress – A simple yet powerful forum solution. BuddyBoss – A more feature-rich option for social networking and group discussions. If you’re open to hosting your community outside your website, consider: Discord – Great for real-time chats, especially if your audience is tech-savvy. Facebook Groups – Convenient if your members are already active on Facebook. LEARN MORE Premium Community Forums 2. Add Gamification I’m a sucker for gamification. In fact, I owe my ability to speak Spanish to a certain green owl, a stack of badges, and a very competitive race to the top of the leaderboard with a colleague. Even if points and leaderboards don’t do much for you, I can guarantee there’s a subset of your members who thrive on them. For some (myself included), earning rewards is so gratifying that they’ll purposefully seek out your site for their next dopamine hit! How to Set It Up With GamiPress, you can add points, badges, and achievements to all sorts of engagement activities on your membership site, including: Signing up or logging in Completing lessons or courses Participating in community discussions Leaving comments or replying to posts Referring new members and more! No matter what plugins you’re using on your membership site, GamiPress likely has an integration for it including several we mention in this article: MemberPress (for subscriptions and online course activity) BuddyBoss & bbPress (for community forums) Formidable Forms (for interactive quizzes and surveys) Easy Affiliate (for rewarding referrals) And to top it all off, it’s free! If gamification gets members
Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. The post Google Adds New Guidance For Merging GA4 & Search Console Data appeared first on Search Engine Journal.
Reader Disclosure Membership churn affects your bottom line and a significant proportion of it is preventable! Get tips on how to reduce member churn and recover failed payments to keep your revenue rolling. Keeping existing members is more important than getting new ones. After all, marketing your site and onboarding new members is time-consuming and expensive. If new members leave shortly after they join, that’s a lot of wasted effort. A huge mistake many membership site owners make is investing the majority of their time and money in advertising and marketing to acquire new gmembers. But acquisition can cost up to 25 times (yes, TWENTY-FIVE!) more than retention. So understanding why members churn, and taking necessary steps to prevent it should be a top-priority! In this guide, we’ll show you how to create a strategy to prevent membership churn and recover failed payments (one of the greatest causes of churn). These are two of the most powerful ways to protect your site’s bottom line. To start, we’ll go over why maximizing retention is so important. Why You MUST Reduce Membership Churn It can’t be overstated: reducing member churn is critical to your site’s success. To really paint a picture of just how important it is, I want yo run you through a few hypothetical scenarios. 1. Ongoing Losses Let’s say your membership costs $49 a month and you have 250 members. That means your site is bringing in a solid $12,250 per month or $147,000 per year. But what happens if just five members cancel each month? That’s only a 2% churn rate, which might not seem like a big deal. At first glance, losing $245 per month doesn’t seem catastrophic. But over a year, that adds up to $2,940 in lost revenue. And that’s before factoring in how much more you’ll need to spend to replace those lost members. Now, imagine a 5% churn rate (12-13 members per month). That’s a monthly loss of $637, or $7,644 per year – money that could have gone toward growth, marketing, or even paying yourself. Membership churn compounds, and the more you ignore it, the harder it becomes to sustain long-term revenue growth. 2. Higher Cost Per Head Remember that statistic: acquisition can cost up to 25 times member retention? Let’s take a closer look at how that’s the case. Say you spend $80 on ads, promotions, and sales efforts to bring in each new member. That means your Customer Acquisition Cost (CAC) is $80 per member. Now, let’s go back to our membership pricing – $49 per month. If the average member stays for two months before churning, you’ve only made $98 in revenue from them. Initially, that seems like a profit, right? But once you subtract your $80 acquisition cost, you’ve barely made $18 per member. And that doesn’t even account for operating costs like hosting, software, and support. Now, imagine you reduce churn and extend the average membership lifespan to six months. That same member is now worth $294 in revenue – turning your $80 acquisition cost into a serious return on investment. When member churn is high, you’re constantly running uphill, spending money just to break even. But when retention is strong, every new member adds to long-term, sustainable growth. 3. Leaky Rebills Not all churn is intentional. Sometimes, members don’t cancel, they just fail to pay. Their credit card expires, their bank declines a charge, or they hit a temporary cash crunch. This is called involuntary churn, and it’s a silent revenue killer. So your 250 members paying $49/month,generate $12,250 in monthly revenue. Now imagine 5% of those payments fail each month – that’s 12-13 members missing a payment, resulting in a $637 monthly loss or $7,644 annually. And here’s the kicker: many of these members don’t even realize they’ve been cut off. They might have every intention of staying subscribed, but if they miss a payment and don’t renew manually, they’re gone. Now, consider what happens if even half of those failed payments were recovered with a simple automated email or card update reminder. That’s thousands of dollars back in your pocket without having to acquire a single new member. With those three examples alone, hopefully now you can see the very real financial cost of membership churn. But there are more reasons too: 4. Slow Growth Membership churn counteracts new customer growth. If you’re adding 1,000 new customers per month but losing 800 to churn, your actual growth is minimal. Sustainable growth happens when retention is strong. 5. Fewer Referrals Loyal members refer others, but churned members don’t. High retention fuels word-of-mouth marketing, while high churn can lead to negative reviews and reduced trust. 6. Operational Inefficiency Constantly replacing lost members is inefficient. High membership churn can strain your support team, marketing budget, and product development, forcing you to focus on damage control rather than innovation. How To Prevent Membership Churn So now we know why membership churn is an important issue for your site, let’s talk about some of the most effective strategies to prevent it. Make Your New Members Feel Welcome You never get a second chance to make a first impression, so it’s vital your relationship with new members starts on the right foot. An automated welcome message is an excellent way to make sure it does. MemberPress has a handy automated welcome-message feature that lets you greet new members and start the orientation process right away. READ: How to Write a Killer Welcome Message Your welcome message should include things like… Links to your best content Helpful documentation Next-steps instructions Support information Bring Existing Members Back to Your Site With so many demands on your members’ attention, it’s easy to understand how they might forget about your product. It’s your responsibility to remind them, especially when you add new content or launch a new feature. Be sure to send out an announcement whenever you have news. It’s a great way to bring existing members back to your site and remind
Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit. The post Google To Migrate All reCAPTCHA Services To Cloud Platform appeared first on Search Engine Journal.
Google adds AI features to Workspace, but two dollar price hike and unclear settings confuse users. The post Google Workspace Support: Unclear If Opting Out AI Features Avoids Price Hike appeared first on Search Engine Journal.
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